We approach every project with a thorough understanding of your objectives. We will always discuss all of the strategic digital opportunities that fit with your goals, whether it be social media, digital advertising, or back-end systems which can streamline processes for maximum efficiency. We are committed to helping you establish a successful digital foundation, and we’ll work together to assess and identify your long-term digital objectives ensuring you can maximise these opportunities on an ongoing basis.

We are accredited Shopify partners and work with this platform every day. We find it is the most user friendly e-commerce platform on the market, and our clients love that they can self manage their products, orders and images. Shopify also integrates very well with external applications such as accounting software, customer mailing list platforms and shipping apps.  We are always happy to start our build with a clients preferred template and customise it, or build it completely from scratch. This is our go-to e-commerce platform for retailers, e-tailers and even digital products.

Firestone Digital has completed more than 100 WordPress based websites. WordPress is a platform we love as it allows us to highly customise sites and freely code without restriction. We also appreciate the easy interface that clients can use to self-manage their site on an ongoing basis after handover (each client receives training and ‘how to’ videos upon completion of their website, ensuring they feel confident to make their own updates as required). WordPress is also an ideal platform for brochure or folio sites, blogs or sites with a mix of brochure content and e-commerce requirements. It is cost-effective and offers the same outcome as a custom PHP site but with approximately half the time and expense.

With 20 years of our own small business experience behind us as well having established a working relationship with more than 200 small businesses, we feel confident to call ourselves small business experts. Our vast experience means we can typically ascertain a client’s digital needs quicker than they can. We are very familiar with all of the moving pieces of a small business and we make sure we give our clients seamless, easy solutions so they can get on with growing their business quickly, both professionally and digitally.

We help companies ensure their digital experience is unified with their physical one.

We identify the core values of a business and bring it to life with a visual message that matches the company’s core values. We always aim to deliver well-crafted brands that bring business long term recognisability & success.

Time for a brand update? We love the opportunity to evolve existing brands, revising their brand message without losing the strategic components and essence of the original.

We are firm believers that the success of any digital asset is anchored by incredible photography and graphics. There is no way around this. We employ photographers and stylists to ensure that our clients receive the right type of photography for a complete digital package – without the hassle of having to procure this themselves. We are experts in impactful digital photography, and what really works for our clients. 

In addition to custom shoots, we own an extensive stock photography library which clients may select imagery to use for their marketing.

The key to success for any client relationship is strong handover and knowledge transfer. There is nothing worse than being dependant on an external person to make small changes or modifications that can easily be taught to anyone, regardless of your IT skills.

After handover, our clients feel confident making small changes and updates to their own sites. We provide 1:1 training via screen share as well as provide a suite of how to videos specific to each client’s website. This allows clients to refresh their skills any time – whether it be months or even years down the road with our handy videos.

We also offer a fantastic optional annual customer support package so there are no surprise invoices, if you prefer us to make your changes.  

For clients who would like a longer-term retainer partnership with Firestone Digital, we offer; Digital advertising strategy, copywriting, artwork, ad management, implementation and analytics services. Our retainer relationships are well developed and ensure that we are working together as a team to meet your advertising objectives.

We offer web hosting packages for our clients. Websites are hosted locally, backed up daily, fully encrypted and secure.  No fuss, no extras, no surprises.




Firestone Digital (previously Sites By Sam) is a boutique agency based on Victoria’s Bellarine Peninsula, specialising in web design and development, digital strategy and ecommerce. The agency is known for its clean style, mobile-friendly sites, excellent SEO results as well as an in-depth understanding of business requirements from a digital perspective.

With more than 25 years of practical small to medium business experience in areas including retail, wholesale, consulting and corporate fields, we are able to share our extensive industry expertise with our clients, who receive much more than a website designed and delivered.

We work with our clients beforehand to gain a thorough understanding of individual objectives, and to ensure they are getting the best outcome for their business and their investment across all digital platforms.

We offer web design and development, website hosting, graphic design, social media, styling and photographic services. Our clients range from artists and designers to medical practitioners and corporate companies.