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Custom AI Agents & Automations for Growing Businesses.
We design and implement custom AI agents and intelligent automations that run inside your existing systems — securely, strategically, and without disruption.
Get more time, better leads, and less admin.
Automations + AI
AI Strategy. Automations. Agents.
One trusted partner helping you stay ahead.
No complexity. No unnecessary subscriptions. No generic bots. Just practical AI that works.
Most organisations hesitate with AI because it feels technical, risky, and overwhelming.
We remove that friction.
We handle strategy, implementation, security, and training so your team doesn’t have to figure it out alone.
This converts uncertainty into structured reassurance.
Firestone Digital is an experienced digital agency based in Australia, specialising in AI automation and custom Intelligent Agents – built specifically for your business.
For over 20 years, we’ve helped hundreds of businesses build, grow, and scale. Our new division, Custom AI Agents, is the natural next step – helping businesses automate time-consuming tasks, capture more leads, and stay ahead in a rapidly evolving digital world.
What we actually do. We consult to established businesses then implement your AI properly.
This is not plug-and-play (off the shelf) software. This is purpose-built automation aligned to how your business actually operates.
The process:
1. Identify where AI will create measurable impact
2. Design structured automation strategies
3. Build custom AI agents inside your current tech stack
4. Securely integrate with your CRM, website, ads, email, and internal systems
5. Refine, improve and continue to look for more opportunities for you.
Learn How We Can Help You
Wish you could clone yourself or your best team member? Now you can. Whether it’s capturing leads, handling support, or taking admin off your plate, we build strategic automations that feel natural, integrate deeply and deliver immediate value.
We build custom AI automations that work like your most trusted hire: tuned to your tone, trained for your workflows, and focused on results. No generic bots. No steep learning curves. Just seamless, strategic automation that feels like part of the team.
AI & Automation Services
Always On. Always Aligned. Always Working for You.
AI Chatbots
(Your digital clone)
Engage and support your customers 24/7 with bots that actually sound like your brand — not like a robot.
Direct Sales & Conversion Agents
Turn browsers into buyers with AI agents that follow up, qualify leads, and close the loop automatically.
Marketing Automation Sequences
Free up your team with smart flows that send the right message, to the right person, at the right time without the manual hustle.
CRM & Admin Automations
Say goodbye to missed follow-ups and clunky systems. We streamline the backend so nothing (and no one) falls through the cracks.
Custom + Advanced Workflows
Whatever your process, we can automate it. Built around your tools, your goals, and your way of working.
Digital Strategy
Future-proof your business with strategy that aligns, converts, and scales.
Digital Strategy Services
Plan, build, test, deploy.
Planning & Processes (Your Clarity Blueprint)
We map where you are, where you want to go, and how to get there, turning scattered ideas into a clear, actionable digital plan you can actually follow.
Tools & Implementation (Your Stack, Sorted)
We align and set up the right tools for your business, from your workspace to CRM, analytics, and automation, no more duct-taped systems or hidden gaps.
Marketing & Social Strategy
Your channels, aligned and working together. We help you plan and execute content, email, and social that match your brand and actually move the needle.
Lead Generation & Funnels
We design, build, and optimise lead capture systems that attract, qualify, and nurture your best customers, so your pipeline never dries up.
Continuous Optimisation & Growth
Your digital strategy doesn’t end at launch. We track, refine, and adapt your systems and channels so your business keeps growing sustainably.
How we work. What we deliver.
Real Solutions. Long-Term Wins. One Digital Partner.
From insurance providers, to government contractors, we build digital systems that are easy for you to manage and they perform, scale, and evolve with you. Here’s how we’ve helped clients across industries align, automate, and grow.
Who We Work With
We’re for people who are serious about doing it right – and ready to move. Our clients are often:
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Medium sized service based businesses.
For over 20 years, we’ve helped service businesses reduce admin, improve lead flow, and build systems that support steady growth. We understand operational pressure and design practical automation that strengthens delivery without adding complexity. -
Medical & Healthcare Companies
With more than two decades working with healthcare providers, we understand compliance, patient workflows, privacy, and AHPRA requirements. We build secure, structured systems that improve efficiency while protecting patient trust. -
Government & Councils
We work with government and council teams and understand governance, procurement processes, approvals, and strict data protocols. Our solutions are secure, accountable, and built to operate within established frameworks.
If that sounds like you - you’re in the right place.
What We Deliver
We specialise in two deeply connected streams:
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Digital Strategy
Over 20 years of business experience, we help you identify the short, medium and long term plan to keep you growing. -
Custom AI Agents & Automation
Fully integrated chatbots and back-end automation that work 24/7 – aligned to your tone, brand, and business goals.
If you need systems that frees up your time and ensure your customers are happy, we’ve got the strategy and the tools to make it happen.
Strategic AI implementation. Custom-built intelligent agents. Secure, scalable automation aligned to your business.
Ready to Future-Proof Your Business?
Let’s reassess your business’s possibilities
and see how AI can save hours and drive revenue, we’re here to help.
There is no obligation, it’s just a discussion.