Strategy. Shopify. Smart Automation.
Creative focus, results driven
We’re Firestone Digital, a boutique Australian agency helping lifestyle brands and service-led businesses grow with clarity, confidence, and systems that scale.
Led by Sam Firestone, we’ve spent over 15 years working alongside founders, retailers, and teams who are ready to stop patching things together and start building digital infrastructure that actually works.
We don’t do hype. We don’t do hand balling. We partner deeply, solve creatively, and make the complex feel simple.
Our Why
Meet Sam Firestone
Founder & Strategic Lead
Led by Experience. Driven by Outcomes.
Before founding Firestone Digital, Sam Firestone ran her own retail and wholesale businesses – experiencing firsthand the challenges of scaling online while juggling everything else. That lived experience informs how we work with clients today.
We know the overwhelm. The pressure. The need for systems that not only look good but actually function – across ecommerce, retail, and wholesale channels.
Firestone Digital was built to be the agency we wish we had back then: one that gets the realities of running a product-based business, explains the tech in plain language, and delivers digital infrastructure that performs under pressure.
Over the past decade, we’ve helped brands go from zero to multi 7-figure online stores – all while simplifying operations, aligning systems, and supporting growth across every channel.
If you’re ready for a digital partner who understands both the strategy and your day to day reality you’re in the right place.
Why Work With Us?
We'll always have your back (end). //
Not Just Tech Experts - Business Strategists
01
15+ Years of Proven Results
15+ years of real-world ecommerce and digital growth experience. We’re a digital agency that helps you grow with the right strategy, the right solutions and now, the right AI.
02
Specialists in SMB Needs
Deep knowledge of operational pain points in small to mid-sized businesses. Cut your learning curve, learn what works.
03
Deep Shopify & Automation Expertise
Every solution is custom-fit to your workflow, tone, and customer experience. We live and breathe Shopify & AI. You’re in the right place.
04
Hands-On, Not DIY Advice
Hands-on AI implementation. No fluff, no failed experiments, we can solve problems & teach you what you need to know fast.
05
Working Directly With You
We act as a partner, not a vendor. Just ask our clients who we have worked with for over a decade.
Why Firestone Digital?
We’re not a factory. We’re not chasing scale. We’re chasing fit. Because when the right client meets the right digital partner, the growth doesn’t just come, it sticks.
No jargon. No ego. Just sharp, strategic execution.
You work directly with us – not an outsourced team.
We design systems around your business, not the other way around.
We’re in it for the long term. Most of our clients have been with us for years.
