CASE STUDY
Jessie Breakwell Studio
Australian Artist | Online Gallery & Print Store
Art. Lifestyle. Online.
Online store now functions as Jessie's primary sales channel
www.jessiebreakwell.com.au
The Brief
Jessie Breakwell is an acclaimed Australian artist known for her vibrant original works and distinctive prints. She approached us to create a high-quality online store that could showcase her work globally — and provide a steady revenue stream through limited edition prints.
Over time, our role evolved into full-service digital support, covering everything from product curation to email marketing, paid ads, and now AI-powered sales automation.
Strategy + Solutions:
We built their Shopify store from the ground up, crafting a custom theme that aligned perfectly with their visual identity and audience expectations. Our focus was on flexibility — empowering them to launch seasonal campaigns quickly, manage inventory easily, and create promotional moments (like gift-with-purchase or BOGO offers) without compromising their wholesale relationships.
Ongoing, we support the founders with digital strategy, training, and advisory across advertising, email marketing, upsell flows, and conversion tools. From platform education to SOPs and automation, we help Jolie + Deen run a modern ecommerce business without the chaos.
Front Of House
- Rebuilt from WordPress to Shopify storefront
- Focus on simplicity and elegance
- Celebrates art while driving sales
- Robust commercial platform
Back Of House
- Full retainer-based site management
- Campaign planning and product launches
- Meta advertising management
- Custom AI Agent for conversion
Why We Did It This Way
We rebuilt Jessie’s online presence from the ground up, transitioning her from a clunky DIY WordPress site to a high-converting Shopify storefront that celebrates her art while driving sales.
The focus was on colour and whimsy — a space that feels uniquely Jessie, yet functions as a robust commercial platform.
Today, we manage the site under a retainer, handling updates, campaign planning, product launches, and Meta advertising.
We work closely with Jessie to create marketing ideas that don’t compromise brand value, while building a loyal audience and consistent sales rhythm.
A collaborative effort
What Makes It Work
Jessie needed more than a website — she needed a partner who understood her art, her audience, and her creative limitations.
We took on the role of digital manager, strategist, and trusted collaborator.
With clear systems and pre-planned promotions, we help Jessie maintain momentum without the stress. The artist can focus fully on creation while we handle the digital engine that drives her business forward.
Giving an artist true creative freedom — by building a profitable, low-effort digital presence — is one of the most rewarding outcomes we’ve achieved.
This project is proof that ecommerce doesn’t need to be complicated to work. It just needs to be smart, aligned, and human-first.