CASE STUDY
RTL
Civil Construction, Resource Logistics , Mining Resources
Corporate Web Design
A Subsidiary of Thiess & Linfox
www.rtl.com.au
The Brief
RTL — a joint venture between industry giants Thiess and Linfox — needed a corporate website that could support high-stakes government and commercial tenders.
Their existing site was outdated, lacked authority, and did not reflect their capabilities, legacy, or alignment with parent company values.
This site wasn’t for casual browsing — it was a critical sales asset for multimillion-dollar contracts.
Strategy + Solutions:
We built their Shopify store from the ground up, crafting a custom theme that aligned perfectly with their visual identity and audience expectations. Our focus was on flexibility — empowering them to launch seasonal campaigns quickly, manage inventory easily, and create promotional moments (like gift-with-purchase or BOGO offers) without compromising their wholesale relationships.
Ongoing, we support the founders with digital strategy, training, and advisory across advertising, email marketing, upsell flows, and conversion tools. From platform education to SOPs and automation, we help Jolie + Deen run a modern ecommerce business without the chaos.
Front Of House
- Treated as high-value sales tool, not just a website
- Direct collaboration with RTL’s C-Suite
- Fully bespoke, content-rich design
- Showcased expertise, values, and key personnel
Back Of House
- Information architecture and visual strategy
- Brand-aligned language and messaging
- Logical and compelling user flow
- Corporate governance and brand cohesion
Why We Did It This Way
We approached this like a high-value sales tool, not just a website. Working directly with RTL’s C-Suite, we developed a fully bespoke, content-rich site that showcased the company’s expertise, values, key personnel, and portfolio of large-scale projects.
Corporate Alignment
From information architecture to visual strategy, we guided the entire process — crafting brand-aligned language, creating a logical and compelling user flow, and collaborating with their parent companies to ensure full compliance with corporate governance and brand cohesion.
Outcomes & Results
Professional
Strategic Website
Tender
Alignment
Confident
Digital Presence
Immediate
ROI
High Stakes Strategy
What Makes It Work
We didn’t treat this like a standard business website. We treated it as a tool with real-world stakes — understanding that trust, clarity, and presentation directly influence contract wins.
Our cross-sector experience and collaborative approach turned a frustrating brief into a frictionless delivery.
"The website is aligned with our tenders - a fantastic representation of our company, our ethos, our experience and our values. It gives us confidence going forward."
Shortly after launch, RTL secured a multi-million dollar contract — with the new website playing a key role in the confidence and clarity of their bid.
For a first project in the mining and civil sector, that’s the kind of outcome we’re proud to deliver.