CASE STUDY
My Bipolar Therapy
Clinical Psychologist | Bipolar Disorder Specialist | Professional Services & Digital Education
From One-to-One to One-to-Many Impact
www.bipolarpsychology.com.au
The Brief
Jo Leidreiter is a respected psychologist with a deep specialisation in bipolar and mood disorders. She approached us with a vision: modernise her professional brand, and create a scalable digital education offering that could support patients beyond the clinic.
The goal wasn’t just a website — it was a long-term strategy to shift her work from one-to-one to one-to-many, while elevating her voice as an authority in mental health.
Long Term Roadmap
We mapped out Jo’s long-term digital roadmap: on-demand courses, community tools, branded content, lead capture, and authority-building assets like white papers, speaking bios, and social strategies.
This is an ongoing retainer project, where Firestone Digital acts not just as a web team, but as a digital director — guiding content decisions, timelines, and opportunities as Jo’s platform expands.
Brand Positioning
- Rebuilt website to position as trusted expert
- Thoughtful, trustworthy, and forward-thinking design
- Clear authority positioning in mental health
- Professional brand modernisation
Digital Education
- On-demand courses and community tools
- Branded content and lead capture systems
- Authority-building assets and white papers
- Speaking bios and social strategies
The Future Of Professional Services
“This project gives me hope and excitement for the next 20 years of my professional career.”
Outcomes & Results
Expert
POSITIONING
Scaleable
EDUCATION
Stragetic
Partnership
Future
Ready
A collaborative effort
What Makes It Work
Jo didn’t need a quick website fix — she needed a thinking partner. Someone to help unpack her vision, guide the digital strategy, and execute across all touchpoints.
Our ability to adapt and lead across multiple formats (web, content, courses, authority-building) has been key to this evolving relationship.
Creating a pathway for a respected clinician to scale her impact beyond the therapy room — while maintaining the depth and care that defines her practice.
This project represents the future of professional services: expert knowledge, delivered at scale, with human connection at its core.